Au Chalet

Au Chalet is a coffee shop in La Rochelle, rooted in the warm, unhurried culture of specialty coffee. A place where people come back, not just to drink but to stay. Cliclac Studio developed a complete brand identity built around a hand-drawn world, warm and slightly offbeat. The logo is a circular badge, immediately recognizable, combining a custom script logotype with an original illustrated character, a little creature caught mid-action, somewhere between a coffee bean and a cartoon figure. Friendly, slightly absurd, impossible to forget. The illustration system extends the universe across every touchpoint: a full-scene artwork for the back of the tee, stickers, cups, bags, and social content. Each piece lives in the same visual world, dark chocolate brown as the primary color, softened by cream, lilac and warm orange. The palette is deliberate: rich without being heavy, playful without being childish. The identity was designed to wear well. On a tee, on a takeaway cup, on a sticker stuck to a laptop. Something people want to carry with them.