Illustrated universe for Mutuelle GSMC

Imaginer une noCreating a strong visual identity capable of embodying the human values and proximity of a mutual insurance company, through illustrations, pictograms and characters designed to reinforce message clarity and brand distinctiveness.uvelle identité visuelle forte, capable d’incarner l’engagement et la proximité de la marque

I guided Mutuelle GSMC in creating a custom illustrated universe, aligned with their graphic charter and values. The challenge: imagine a new visual identity capable of embodying the company's commitment and proximity, moving away from expected visual codes in the insurance sector.

Client

Mutuelle GSMC

Année

2024

Secteur

Insurance / Mutual

Discipline

Art direction, illustration, product design