Nori Nori
Creating a bold, graphic visual identity for a Paris-based ramen restaurant that captures Japanese street food energy while remaining contemporary and memorable, deployed across packaging, signage, textiles and restaurant environments.
I developed a distinctive visual universe for Nori Nori that translates the vibrant energy of Japanese street food into a cohesive brand language. The challenge: build an identity that feels both authentic to ramen culture and distinctly memorable in a competitive market.
The graphic system centers on a modular pattern inspired by kitchen tiles and ramen steam swirls, creating an organic visual rhythm. These flowing forms evoke warmth, movement and generosity, while a structured grid recalls professional kitchens. The system extends across all touchpoints: packaging, signage, textiles and restaurant fixtures.
A bold red and white palette anchors the identity with directness and impact, reinforcing the street and pop sensibility of the space. For brand imagery, I developed a photographic aesthetic inspired by early 2000s flash photography: raw, nocturnal and immersive, as if captured in the live energy of the restaurant itself.
- Client
- Nori Nori
- Année
- 2026
- Secteur
- Food & beverage / Restaurant
- Discipline
- Branding, art direction, packaging design
